![]() On Facebook, most ad costs are measured in cost per click (CPC) or cost per thousand impressions (CPM). ![]() What are CPC and CPM on Facebook, Instagram, Twitter, and LinkedIn? Still, it never hurts to get an idea of what other marketers are paying.īefore we jump into our handy graphs, though, we want to be clear about how ad costs are defined on each social network. …but that’s also likely because the value of a click is higher to brands advertising loans than to brands selling T-shirts.Īt the end of the day, what matters is that you’re seeing positive ROI from your ad campaigns. So for example, if you work in finance, you can expect to pay a higher cost per click on Facebook than if you’re selling clothes:
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